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      <image:title>Blog - Navigating the Chaos: Why Launching Is Hard and How to Overcome It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.carynbutler.com/blog/category/The+Calm+in+the+Room</loc>
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    <loc>https://www.carynbutler.com/blog/category/The+Founder%27s+Journey</loc>
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    <loc>https://www.carynbutler.com/blog/category/Founders</loc>
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    <loc>https://www.carynbutler.com/blog/tag/business+growth</loc>
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  <url>
    <loc>https://www.carynbutler.com/blog/tag/business+pivot</loc>
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  <url>
    <loc>https://www.carynbutler.com/services</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/13e57844-3ffb-412b-95e8-e9a8cc7dde20/09071324.jpg</image:loc>
      <image:title>Services - Strategic Operations + Project Engagement Defined scope: 2 to 6 months</image:title>
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      <image:title>Services - Embedded Strategic Partner</image:title>
      <image:caption>Ongoing or evolving work: 6- 12 months</image:caption>
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  <url>
    <loc>https://www.carynbutler.com/site-credits</loc>
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    <lastmod>2022-10-03</lastmod>
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      <image:title>Site Credits</image:title>
      <image:caption>Squarespace template by Christy Price. Unsplash Photos by Jenny Ueberberg, Jonathan Borba, and others. Template customization by Branding by Copywriting by</image:caption>
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  <url>
    <loc>https://www.carynbutler.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-03-03</lastmod>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/80125b5f-c893-4334-92b3-434726b9ab01/10500390_10152610512204707_103357344860938644_n.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/f1009a51-67c1-4559-ab2d-662639cd2af2/Kevin+%2B+Mayye.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/d3519c90-d625-400a-9444-850791adc489/09071412.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1769811228682-AXXAW9504YBX19PGN1MF/unsplash-image-dKBTFoarrOU.jpg</image:loc>
      <image:title>Home - I offer two ways to partner, depending on where you are and what the work needs. For a specific body of work that needs structure and follow-through, we start with a defined project engagement. For founders who want a trusted thought partner for the longer haul, I also offer an ongoing embedded partnership. Learn more about both on the services page.</image:title>
    </image:image>
    <image:image>
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      <image:title>Home - Hi, I’m Caryn!</image:title>
      <image:caption>I've spent the last six years working alongside founders and business owners through some of their most complex and demanding seasons. What started as executive support evolved into something much closer to strategic partnership, because the leaders I work with needed more than task management. They needed someone who could hold complexity without adding to it. I'm naturally the calm one in the room. Not because things don't feel urgent, but because I've learned that clear thinking and steady follow-through move work forward faster than urgency ever does. My background spans project leadership, operations, and human resources, which means I bring both structure and people-first thinking to everything I do. I pay close attention to how decisions land on the humans involved, not just whether the plan looks good on paper. When I'm not working I'm probably planning my next trip. Travel is one of my favorite ways to explore, recharge, and stay curious about the world. I work with a small number of clients at a time because this kind of partnership only works when I can be fully present.</image:caption>
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    <loc>https://www.carynbutler.com/course</loc>
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    <lastmod>2022-10-03</lastmod>
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      <image:title>Course Sales Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824232002-OE29IIG8NYQ29TRSR6C5/clayton-mpDV4xaFP8c-unsplash.jpg</image:loc>
      <image:title>Course Sales Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824232007-L8PL7OKWCWZEXTMVQ78Y/alex-starnes-WYE2UhXsU1Y-unsplash.jpg</image:loc>
      <image:title>Course Sales Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824232020-PHAYZFKGQJIKTT29K1E9/alex-starnes-WYE2UhXsU1Y-unsplash.jpg</image:loc>
      <image:title>Course Sales Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824232025-19SCVZLCUYANOBJ6PN8K/christina-wocintechchat-com-SJvDxw0azqw-unsplash.jpg</image:loc>
      <image:title>Course Sales Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824232029-FZTAU2GFCX37L0YQ5T3X/clayton-mpDV4xaFP8c-unsplash.jpg</image:loc>
      <image:title>Course Sales Page</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824231982-M0S76PKFECGK7IB51HMJ/jonathan-borba-cXWl5VEnBN4-unsplash.jpg</image:loc>
      <image:title>Course Sales Page - What your offer provides and who it’s for.</image:title>
      <image:caption>A short intro into your course or offering with an overview of what’s included and the expected outcome. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Witty wrap-up statement. Next, link all the buttons to your course checkout (Squarespace Commerce, Teachable, Thrivecart, etc.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824231994-GKB43X7PJUO4M01BTE5U/jenny-ueberberg-9xXYjXzmsbk-unsplash.jpg</image:loc>
      <image:title>Course Sales Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/1664824232015-LHUMY6T2A6AOZI3QNXJG/jonathan-borba-p9OhuSyPW2E-unsplash.jpg</image:loc>
      <image:title>Course Sales Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.carynbutler.com/booking</loc>
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    <lastmod>2023-05-09</lastmod>
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  <url>
    <loc>https://www.carynbutler.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/633b339deccdfa2a10e5b333/8d0e8d28-dd92-42ba-ba29-537e415ad9b8/09071285.jpg</image:loc>
      <image:title>About - About Me</image:title>
      <image:caption>I'm Caryn. I work alongside founders and business owners during the seasons when important work has become harder to move than it should be. I bring structure, calm direction, and steady follow-through so progress doesn't depend on one person holding everything together. But I didn't arrive here by accident. Where I Come From Earlier in my career, I served as a military officer. Not the drill sergeant kind. The kind who kept teams aligned, decisions clear, and people moving forward even when circumstances were uncertain. From there, I moved into strategic HR planning in government and project leadership work, where I learned that most organizational challenges aren't caused by lack of effort or talent. They come from misalignment. Unclear ownership, competing priorities, and work that involves too many people without shared understanding. Those experiences shaped how I operate today. Steady under pressure. Thoughtful in decision-making. Focused on creating structure that supports people rather than overwhelms them. How I Work I'm naturally the calm one in the room. Not because things don't feel urgent, but because I've learned that clear thinking and steady follow-through move work forward faster than urgency ever does. I listen carefully, ask the right questions, and bring practical direction to situations that feel stuck. I pay close attention to how decisions land on the people involved, not just whether the plan looks good on paper. Almost five years ago, I started as an executive assistant. Today I sit in quarterly strategy meetings, serve as a sounding board for big decisions, and help founders work through the hardest parts of building something meaningful. That evolution happened because the work kept expanding and because the leaders I partner with needed more than task management. They needed someone they could trust to hold the complexity alongside them. Outside of Work When I'm not working, I'm probably planning my next trip. Travel is one of my favorite ways to explore, recharge, and stay curious about the world. I'm also a mom, a reader, and an occasional K-drama enthusiast who values simplicity, balance, and a good story.</image:caption>
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  <url>
    <loc>https://www.carynbutler.com/coming-soon</loc>
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    <lastmod>2022-10-03</lastmod>
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      <image:title>Coming Soon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.carynbutler.com/contact</loc>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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